Victorian Trading Co. — Brand Refresh

Victorian Trading Co. Womenswear & Home Decor

Brand Refresh

Trend Forecasting + Brand Strategy + Brand Identity + Digital Design + Catalog Design + Packaging Design

A comprehensive refresh for Victorian Trading Co. — repositioning the brand through updated identity, digital presence, and catalog design that honors the brand's romantic heritage while modernizing its market appeal.

01

Brand Positioning

Victorian Trading Co. — Positioning
Victorian Trading Co. — Positioning 2
Victorian Trading Co. — Positioning 3
Victorian Trading Co. — Positioning 4

02

Brand Identity

Victorian Trading Co. — Brand Identity 1
Victorian Trading Co. — Brand Identity 2
Victorian Trading Co. — Brand Identity 3
Victorian Trading Co. — Brand Identity 4

03

Web

Victorian Trading Co. — Web Design
Victorian Trading Co. — Web Design 2
Victorian Trading Co. — Social

04

Catalog

Victorian Trading Co. — Catalog 1
Victorian Trading Co. — Catalog 2
Victorian Trading Co. — Catalog 3
Victorian Trading Co. — Catalog 4