Erinn Barr
Apparel Design · Brand Identity · Trend & Color Direction · Product Development
Overview
Twenty-plus years designing apparel across womenswear, menswear, childrenswear, and home decor — for brands ranging from global manufacturers to independent startups. Print and surface design, trend and color direction, brand identity, creative direction, and end-to-end product development. The work covers both sides of the product lifecycle: concept through delivery, from the idea to the factory floor. Currently available for freelance — project-based, retainer, or focused consultation.
Experience
Erinn Barr Design, LLC
Freelance design services across womenswear, menswear, childrenswear, and home decor. Clients include Champion, Carter's / OshKosh, Bass Pro Shops, Natural Reflections, RedHead Ranch, Hallmark, Dandee International, Tiki Taco, and Baldwin Denim & Collections. Work spans trend and color direction, print and surface design, graphic design, brand identity, and technical product development.
Little Shop of Florals
Co-founded a boutique floral design studio operating concurrently with full-time employment. Responsible for brand identity, visual direction, marketing, and all creative output.
Victorian Trading Co.
Led product design and development across women's apparel, accessories, and home decor before being promoted to Creative Director with full brand oversight. Directed print, surface design, and fabric development programs while managing global sourcing and factory communication across the full product lifecycle, from concept through delivery.
Hallmark Cards
Print, surface design, illustration, and product development for baby and childrenswear. Began as a contract engagement and transitioned to a full-time Sr. Designer role.
Zoey Simone Shoes
Brand identity, creative direction, and design development for a women's vegan footwear startup — from concept through sampling.
Baldwin Denim & Collections
Led full design direction for the women's division of Baldwin Denim & Collections — a premium denim and lifestyle brand and Vogue/CFDA Fashion Fund finalist. Seasonal collections, trend and color forecasting, print development, and end-to-end creative vision for the women's line.
HanesBrands Inc.
Concept-through-delivery design management for Champion and core HanesBrands activewear and basics categories. Trend research, graphic design, illustration, and art direction.
ESP Trendlab
Trend research, forecasting, and editorial writing.
VF Corporation
Nearly a decade across Lee Jeans and Rock & Republic within VF Corp, spanning apparel design, trend forecasting, graphic design, print development, copywriting, and brand identity. Progressed from designer to trend manager, with full brand responsibility for Rock & Republic's trend and creative direction.
Warnaco
Early-career roles supporting the Chaps Ralph Lauren brand — trim development, technical specification, and design assistance for men's and women's categories.